What’s the difference between a journalist and a copywriter?

Posted by admin

One’s a discredited hack in a mack. The other’s a supremely talented spin doctor on a Mac.

Posted in Copywriting Services | Tagged , , , , , , , | Leave a comment

Are marketers next for the chopping block?

Posted by admin

Back in the dim and distant past, proof readers would double-check the words written by copywriters. They were employed by design agencies, because a missing word here or a typo there could cost agencies and their printers big bucks in reprints.

So what’s happened to proof readers? Gone the way of typographers. Everyone’s a proof reader now. Just like everyone’s a copywriter. And everyone’s a template-mad designer.

Where will it end? In the race to save money at the cost of quality, will marketers be next for the chopping block?

Posted in Copywriting Services | Tagged , , , , , , , , | Leave a comment

Below the line is anyone’s game

Posted by admin

There’s a healthy respect for work put forward by advertising and direct marketing agencies. They’re seen as operating in specialist areas and the costs are high.

Drop below the line and there’s no fear factor. The perceived cost of web content and design for print is low and they’re no longer thought of as specialist activities.

Copywriters and creative directors don’t work together as is the norm above the line. Below the line is fair game. Anyone can do it. Right? Wrong! Which is why most of the collateral you see around these days works against clients instead of for them.

Posted in Copywriting Services | Tagged , , , , , , , | Leave a comment

We’re all actors, or are we?

Posted by admin

Your communications style creates a recognisable stage setting. But the performances on your stage have the greatest effect on customers. They must reflect your brand values. Getting those values into your marketing communications is the only way to ensure customer loyalty and increased business. No prizes for guessing who’s best-qualified to deliver the words you need!

Posted in Copywriting Services | Tagged , , , , , , , , , , | Leave a comment

Hovis, as good today as it always was

Posted by admin

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.” Bill Bernbach, legendary American creative director.

Posted in Copywriting Services | Tagged , , , , , , , , , | Leave a comment